VERO BEACH, FL – IMG Citrus, BB #:141178 referred to as the main grower and marketer of Florida grapefruit, controls over 70% of Florida’s recent white grapefruit manufacturing.
Today, IMG Citrus introduced the launch of a brand new Florida grapefruit model and specialty product, YELLOS. Golden just like the solar and identified for adorning the very first citrus groves within the state of Florida, YELLOS is positioned as Florida’s best-kept secret that boasts persistently candy style and a singular expertise for the buyer.
With restricted availability throughout the winter months of November via April, YELLOS is a chance to invigorate the citrus aisle throughout the U.S. market in a handy grab-and-go 2-pack.
Although thought of a brand new product on the U.S. market, the YELLOS grapefruit selection is in actual fact Florida’s unique, heirloom grapefruit and the white-fleshed counterpart of the well-known Florida Ruby Red grapefruit. YELLOS are harvested from mature groves over 25 years of age, primarily situated in Florida’s Indian River area.
The profile of those groves permits YELLOS to boast a constant and uniquely candy style. Moreover, to make sure premium style, YELLOS is marketed as a restricted harvest product with availability solely from November via April, throughout the peak season of Florida citrus.
Unlike purple grapefruit, white grapefruit displays a singular, golden-yellow hue on each the inside and outside of the fruit, which helped encourage IMG Citrus’ new model identify YELLOS. Through each shade and style, YELLOS evokes Florida’s sunshine, bringing shoppers on a tropical getaway full of heat breezes and sandy shores throughout the chilly winter season. With client traits supporting the will for heirloom and distinctive varieties with excessive style profiles, YELLOS is positioned as a lovely selection for this winter season.
IMG Citrus is a family-owned, vertically built-in citrus grower, packer, and shipper in Vero Beach, Florida. Florida’s white grapefruit has historically been offered to export markets, notably to Japan, the place the white-fleshed grapefruit is favored over the red-fleshed and collects a premium value.
“To us, it makes sense to shift our marketing towards the U.S. market, where the Florida grapefruit brand-name is strong, and where consumers are looking for unique experiences while also connecting with local farming and heritage,” says Sydney Allison, Director of Sales at IMG Citrus.
IMG Citrus additionally sees a possibility to cut back meals miles, a sustainability aim they’ve in widespread with their U.S. retailer purchasers. In 2019, a grove acquisition made by IMG Citrus considerably elevated their share of white grapefruit, consolidating their place because the main recent Florida grower. This management of the availability provides IMG Citrus a singular alternative to re-introduce white grapefruit to the U.S. market with the arrogance to persistently feed U.S. retailer packages.
Available this winter season in a handy grab-and-go 2-pack with vivid imagery depicted in an array of yellows, blues, and greens, YELLOS’ enjoyable and cheerful packaging encourages shoppers to take house a bag.
The entrance of the YELLOS header bag transports the buyer to IMG Citrus’ Florida household groves, the place citrus is handpicked and farmed with the utmost respect for the heritage of the land via accountable agricultural practices. The again of the YELLOS header bag illustrates an escape to a tropical Florida paradise with folks parasailing by grapefruit, whereas others loosen up on a sandy shore with a refreshing YELLOS grapefruit in hand.
The packaging additionally promotes YELLOS’ “sweet and juicy” taste profile together with its excessive vitamin C content material and low-calorie rely. A peek contained in the YELLOS header additionally shares dietary content material, varied methods to eat YELLOS, and a recipe for a Sparkling Golden Grapefruit Cocktail, excellent for transporting shoppers to enjoyable below the Florida solar. YELLOS 2-pack baggage may even be featured in colourful POP shows situated on retail retailer flooring.
About IMG Citrus:
IMG Citrus is a second-generation citrus grower, packer, marketer, and shipper in Vero Beach, Florida, with over 11,000-acres of productive AGland. Family-owned and operated for over 40 years, IMG Citrus was based by Michel and Veronique Sallin. Today, a second-generation of family-operators is concerned and dealing alongside essentially the most skilled trade leaders that make up the IMG Citrus staff. Together, Melanie Ressler, Timothee Sallin, and Chloe Gentry are Co-CEOs of the corporate, furthering the legacy of their dad and mom’ real love for sustainable agriculture and an entrepreneurial spirit that fuels a ardour for utilizing essentially the most revolutionary processes and applied sciences.
About IMG Enterprises:
IMG Enterprises, the holding firm for IMG Citrus and Cherrylake, is a Florida-owned and operated household enterprise with enterprise in citrus, decorative tree nursery, actual property, mitigation banking, and panorama development and upkeep. The mission of IMG Enterprises is to handle a sustainable enterprise rooted within the land which advantages its household, staff, and group whereas having a constructive influence on the setting. With over 500 staff, the corporate ranks twenty second on the record of Top Privately Held Companies within the Central Florida space by the Orlando Business Journal.
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